Not many South Africans can boast a true garage to greatness story. Andrew Smith and his business partner Shane Dryden can. Together, these two entrepreneurs grew Yuppiechef into an e-commerce behemoth, generating millions of rands in monthly product sales. After turning the brand into a retail case study of ‘how to do omnichannel right’, Andrew and Shane sold Yuppiechef to the Mr Price Group for a reported R500m in 2021.

Andrew Smith has written a no-holds-barred biography covering the Yuppiechef journey. The book Handwritten (a clever double-play on Andrew’s personal journal and Yuppiechef’s famous handwritten delivery notes) will be launched on the Heavy Chef stage in Cape Town in June. The event will be held at V&A Waterfront at the fabulous Watershed venue, 6-8pm, Monday, June 8th.

Every ticket includes one signed copy of the book. Heavy Chef Members get R100 off the normal ticket price. Not a member? Join for free here.
Ticket prices:
– Heavy Chef members: R250 per person
– Daily Maverick Insiders: R250 per person
– Non members: R350 per person